Ebook from Scratch: Key Elements and a Structure


Today, creating an ebook from scratch has become an accessible option for everyone. Whether you’re an aspiring author or a content creator, understanding how to produce an ebook without missing a thing is crucial. 

In this blog post, we’ll explore where to start when creating an ebook and what key elements you should include making it professional and successful. Let’s dive in!

1. Organize your content

Let’s skip the step where you need to write the content because this is a topic for a separate conversation. Let’s focus on how to organize and structure the finished text properly.

Define your purpose and audience

Before diving into the content creation process, clearly define the purpose of your ebook and identify your target audience. Knowing your goals will help you tailor the content to meet the needs and expectations of your readers.

Consider visual elements

Integrate images, charts, and graphs to enhance your content. Visual elements break up long text stretches and give readers a more engaging experience. Ensure that the visuals complement your message and are relevant to the topic.

Moreover, one of the advantages of ebooks is that you can insert not only visual elements but also clickable links to videos or playlists. This will help illustrate your story better and add interactivity.

Keep consistency

Consistency is key in organizing your content. Use a consistent writing style, font, and formatting throughout the ebook. This creates a cohesive and professional look, making it easier for readers to navigate and absorb the information.

2. Format and design your ebook

Now, your content looks organized, and the text flows logically. It’s time to improve its overall appearance with formatting.

To do this, you can turn to a professional designer, use editors on popular self-publishing platforms, or use special tools. For example, these:

When formatting a book, you should follow certain rules.

Choose a readable font

Select a clear, easy-to-read font for your ebook. Indeed, some digital formats allow readers to change their preferred font or size. However, it’s best to ensure that your book looks professional and pleasant to read right away.

Avoid overly decorative fonts that may distract or strain the reader’s eyes. Stick to standard fonts like Arial, Times New Roman, or Calibri for optimal readability.

Format for different devices and self-pub platforms

Keep in mind that your ebook will be viewed on various devices, including smartphones, tablets, and e-readers. Ensure your design is responsive and adaptable to different screen sizes. Test your ebook on multiple devices to guarantee a seamless reading experience.

If you are going to sell your story via a particular self-publishing platform, you can use their book editor for formatting. Another option is to format your book using defined sizes. You can find such instructions on the platforms.

Include a table of contents

A well-organized table of contents is essential for helping readers navigate your ebook. Make it clickable for ebooks with interactive features. This allows readers to jump to specific sections easily, enhancing the overall user experience.

Add a professional cover

Don’t underestimate the importance of a visually appealing cover. There are three popular ways to get a cover design for your story. You can choose one that suits your budget.

1. DIY tools

This is the cheapest way to get a book cover, but you will still need to pay for licensed images. In addition, you need to be confident in your skills and knowledge to create a high-quality design that will appeal to your readers. The most popular book cover design DIY tools are:

2. Professional cover designer

This is the most expensive option, but a professional designer has the necessary experience and skills to create a marketable cover. In addition, they understand market trends and know how to attract your target audience.

3. Premade book covers

This option allows you to kill two birds with one stone. Premade covers are available at affordable prices. At the same time, they meet general genre standards and reader expectations, making them an ideal variant if you want to draw attention to your book.

Enhance your ebook with breakers

Adding chapter or part openers can make your ebook more aesthetically pleasing. These are small decorative drawings or patterns placed between parts of the story. They can add atmosphere to your book. Depending on the genre, breakers can be fantasy, minimalist, romantic, etc.

Book chapter header with a wolf and woods as a structure element of an ebook

Chapter header & breaker set by Getpremades

3. Choose ebook format

Well, everything is almost ready before you publish and sell your ebook. One of the last steps is to choose a digital format. It’s a good idea to offer readers different versions because everyone has different tastes, gadgets, and reading apps.

The most popular and convenient formats are the following ones.


PDF, or Portable Document Format, is a well-known and easy-to-use format for reading. It works on almost all computers and mobile devices. You can put web links, interactive text, and pictures in a PDF.


EPUB, short for Electronic Publication, has different formatting options and needs special skills or apps to create. You can only read EPUBs using specific programs like Apple iBooks or a web browser. 

There are two types: fixed layout, which is similar to PDF and stays the same on every screen, and reflowable, which adjusts like a webpage on different devices but needs more technical skills.


MOBI was a format from Mobipocket Reader, bought by Amazon in 2005 but closed in 2016. It’s still a popular format for most e-readers except the Nook. MOBI doesn’t play audio or video.


AZW is an ebook format made by Amazon for Kindle, but it also works on many smartphones, tablets, and computers.

To wrap up

Thus, creating an ebook involves several stages. First, you must organize content logically to ensure your readers get valuable reading experience. Then, you should pay attention to the formatting and cover design. These steps will make your ebook visually appealing and marketable.

What is the most challenging part of creating ebooks for you? Share your experience in the comments.


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