Author Newsletter: Tips and Tricks


An author newsletter is an excellent way to build and maintain relationships with your target audience. Moreover, it is one of the most powerful tools for marketing, namely, for book promotion, in your case.

Newsletters enable you to keep your readers informed about your book releases, upcoming events, and other exciting news. So, today we share some tips and tricks that will make your emails marketable and appealing.

Let’s start.

1. Keep your author newsletter simple and short

Your readers’ inboxes are probably overflowing, so ensure your newsletter is concise and to the point. Keep your content simple and easy to read. You should take care of the structure of your email. Short paragraphs, bullet points, and bolding key points will make your emails readable.

A newsletter that is too long may cause your readers to lose interest and delete it. Leave longreads for your blog or guest posts.

2. Be consistent and regular

Do you have a content plan? If you don’t, ensure to get in as soon as possible. Set a schedule for your newsletters and stick to it. This will help your readers know when to expect your newsletter and will also help you stay on track with your content. 

Regular newsletters build a habit in the readers’ minds to check their inboxes for the newsletter and look forward to it. Moreover, your audience will always stay tuned for your updates.

3. Share valuable content

Don’t send newsletters because you just have to do it. Make sure your content is valuable to your readers. Here are some ideas for such content:

  1. Behind-the-scenes information
  • Excerpts from the book
  • Fun facts you found during the research
  • Tips on how to find inspiration for writing
  • Images of your writer’s workspace
  • Some chapter outlines.
  1. Exclusive content
  • Deleted scenes 
  • Short stories
  • Your mood boards of character and setting visualization
  • Character interviews.
  1. Expert content
  • Writing tips
  • Book recommendations
  • Helpful lectures and other resources
  1. News
  • Book releases
  • Book events
  • Giveaways and contests
  • Upcoming book signings
  • Book tours.

Make your newsletter worth reading.

4. Diversify content

Don’t just talk about your books. Share other things that interest you and your readers. This can be anything from your favorite books to movies or even recipes. This not only makes the newsletter exciting but also helps readers connect with you on a personal level.

Moreover, experiment with different types of content. Your newsletter can include interactive quizzes, images, videos, games, and more.

5. Personalize author newsletter

Make your newsletters feel like a conversation between you and your readers. Use their names, ask for their opinions, and make them feel part of your writing journey.

You can poll readers about their favorite book of yours. Then group subscribers according to their preferences. Thus, you can send them more information about a certain book, its sequels, exclusive content, and so on. 

You also can divide readers into groups according to any other feature. Ask them what content they like to receive. This way, it will be easier to personalize newsletters.

6. Add visuals and GIFs

Visuals and GIFs can help break up the text and make your newsletter more engaging. They also make the newsletter visually appealing and can make it more memorable.

Adding GIFs is an excellent way to make your fun, informal and personalized. These moving images immediately reduce tension and set a friendly atmosphere.

7. Make it easy for people to unsubscribe

While you want to keep your readers, you also want to make it easy for them to unsubscribe if they no longer want to receive your newsletter. This not only shows respect for your readers but also helps keep your list clean.

Summing up

An author newsletter is essential for building and maintaining a relationship with your readers. By following these tips and tricks, you can create a successful newsletter your readers will look forward to receiving.

Keep your newsletters simple, valuable, diverse, personalized, and visually appealing.

Which one of these tips do you like most? Tell us in the comments. 


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